Nokian Tyres Sets Ice Speed Record in Audi RS6
By Edward A. Sanchez, Motor Trend
It may not have the brand cachet among mainstream drivers as Goodyear, Michelin or even Hankook, but Nokian Tyres has been making snow and winter tires for more than 70 years for cars, trucks and SUVs. The Finnish tire company, whose name sounds suspiciously like that of the mobile phone brand, is quite confident in the cold-weather abilities of its tires. How confident?
Confident enough that it shod an Audi RS6 with four of its studded Hakkapeliitta 8-series tires, and sent it across the ice near the Gulf of Bothnia at the company’s specially-constructed 7.5 mile test track at over 200 miles per hour. Behind the wheel of the Audi was Nokian’s resident “Iceman” Janne Laitinen. The average two-way speed attained in the 2013 attempt was 208.602 mph, or 335.713 kmh for our Canadian and metric friends. This beats the former 2011 speed record on ice tires, also set by Laitinen in the same Audi of 206.05 mph.
Per Guinness rules, the Audi was allowed a flying start, and up to an hour to attain its top speed. The Gulf of Bothnia is the northernmost part of the Baltic Sea between Sweden and Finland. Nokian takes pride in being the world’s only tire company specifically focused on the development of winter tires. Its 1700-acre development center in Ivalo, Finland is known as “White Hell” for its punishing winter conditions.
We don’t speak Finnish, which is the language spoken during most of the video, but Nokian kindly included English subtitles. But no subtitles are needed for the exclamation when the race crew relayed news to Laitinen that he’d set a new winter tire speed record….”Yeehaw!”
Warm weather is around the corner. Let Seasonal Tire Storage take the hassle out of storing your winter tires. When the weather breaks, just drive to your favorite tire service center and let us take care of the rest. Order tire storage today at tirestorage.com or call toll free 877-997- TIRE (8473).